Santa Steps up Christmas in the Cloud

Postings for toys, ribbons and coal on Ariba Discovery suggest Elf-in-Chief is leveraging premier business matching service to more efficiently deliver for naughty and nice

SUNNYVALE, Calif., December 18, 2013 – Christmas is a big business. And the stakes are high. With just a few weeks to secure specialty goods for a massive and far flung customer base and limited production at his sole factory, Santa needs all the help he can get. And if a recent spate of postings on Ariba Discovery®, the  premier service for matching business buyers and sellers globally offered by Ariba, an SAP Company, are any indication, he’s finding it in the cloud. Requests for Proposal (RFP) for millions of dollars in toys and board games, model trains and remote control planes, chocolate, ribbons, ornaments and coal found on the site appear to be the work of the Elf-in-Chief himself. And they suggest that he – like more than a million companies around the world – has embraced Ariba Discovery to connect and collaborate with a global network of partners and more efficiently deliver for his customers.

“He’s made his list and checked it twice,” said Rob Mihalko, Vice President, Ariba Discovery. “In leveraging Ariba Discovery to supplement production at his North Pole facility, Santa can ensure he delivers the right goods at the right times and places to both the naughty and the nice.”

Delivered via the Ariba® Network, Ariba Discovery simplifies the process of supplier discovery by instantly matching buyer requirements to seller capabilities and also accelerates the lead management process for sellers by matching their capabilities with buyers ready to buy. In the past 12 months, more than 30,000 matches between buyers and sellers for more than $5 billion in business have been made through the service.

Saving Christmas

Santa isn’t the first to use Ariba Discovery to save Christmas. One year, just before the start of the holiday shopping season, a Houston-based operator of more than 700 retail stores in 38 states found itself in a difficult situation when their single supplier of shopping carts unexpectedly declared bankruptcy. The company quickly took action to find a new partner. They searched Google for weeks, but had no luck.  They worked their own contacts, but inventory was gone and no one had the ability to meet their unique requirements or capacity to fill a new order.

Then the company turned to Ariba Discovery. It posted an RFP, and within two days, received a response from a vendor that could deliver the required carts in time for the holidays. 

Winning in the Cloud

Plenty of other companies have found success with Ariba Discovery in 2013.

In its very first response to an RFP for office products from a major national retailer, LLT Bar Code & Label won a two-year contract worth more than $400,000.

Integrated Building Maintenance successfully converted one of the leads it discovered into a $500,000 snow removal contract from a leading retail chain and then bid to serve additional locations and expanded the contract to over $1.4 million.

Caesars Entertainment Corp.  was able to find a new supplier of baked goods for its casinos and lower its costs by 10 percent. The company also identified low-cost country suppliers of banquet chairs in half the time it used to take before tapping into Ariba Discovery’s supplier base. And because Ariba Discovery is fully integrated with Ariba Sourcing™, Caesars was quickly able to add these suppliers to its database and collaborate more efficiently with them across the sourcing process - from discovery and award through contract delivery.

“In today’s fast-paced, global economy, success hinges on two things: innovation and agility,” Mihalko says. “With Ariba Discovery, companies can enable both, connecting with the right partners and collaborating in new ways that allow them to buy smarter and sell faster.”

To learn more about Ariba Discovery and the benefits it can deliver, visit

About Ariba, an SAP Company

Ariba is the world’s business commerce network. Ariba combines industry-leading cloud-based applications with the world's largest web-based trading community to help companies discover and collaborate with a global network of partners. Using the Ariba® Network, businesses of all sizes can connect to their trading partners anywhere, at any time from any application or device to buy, sell and manage their cash more efficiently and effectively than ever before. Companies around the world use the AribaNetwork to simplify inter-enterprise commerce and enhance the results that they deliver. Join them at:

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enablemore than 253,500 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit

# # #

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

© 2013 SAP AG. All rights reserved.

SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries.  Please see for additional trademark information and notices.

Note to editors:
To preview and download broadcast-standard stock footage and press photos digitally, please visit On this platform, you can find high resolution material for your media channels. To view video stories on diverse topics, visit From this site, you can embed videos into your own Web pages, share video via email links, and subscribe to RSS feeds from SAP TV.

Follow SAP on Twitter at @sapnews.

For More Information

Karen Master
Ariba, Inc.